Business strategy of low-cost airline

Business strategy of low-cost airline Case summary Allegiant airline, a leading US company has implemented several tactics in order to be a low cost airline. It provides low fees for checking baggages, boarding and seat assignment which enable Allegiant Air to compete with other low-cost airlines. Even if Allegiant would provided services in Europe, it would be a dominant low cost airline and would easily overtake Ryan air in terms of lower prices. Regarding a comparison with other low-cost airlines, recent statistics show that Allegiant Air in-flight fees rose to 22.7% extra income from ancillary and on board purchases, which takes advantage over Ryan air with 19.23% income from ancillary. Such extra charges during the in-flight service may be an inconvenience for the passengers, but they help keep the company aloft during the economic crisis. Allegiant Air is a low cost airline which occupies 80 aircrafts. The companys strategy also intends to achieve another 300 routes which include flights to Mexico and the Caribbean. Although the airline leases small air planes in order to save cost and to generate more profits, Allegiant avoids the main airports due to the fact that it is more economically beneficial and since they are not in competition with the big companies. Mr Gallagher, the chief exclusive describes how his company already partners with other business and provides packages, 30% of which are sold to customers. Article: Ian Wylie. (2009) â€Å"Tactics of low-cost airline† Financial Times: Published: October 18 2009 http://www.ft.com/cms/s/0/c031e712-baa1-11de-9dd7-00144feab49a.html Case commentary This article describes Allegiant Air tactics low fair service and explains how the company adjust to keep competitive with other low-cost airlines and ahead of. One of its goals is to sell flights from other airlines on Allegiants site in order to increase customer awareness and keep their dominance as a low fare service. Regarding to Mr Gallagher speech â€Å"Shortly, we should be identifiable to 100m people throughout the US†. â€Å"At that point, we can leverage the brand name and arrange all your travel†(Wylie, 2009). Gallagher is the CEO (managing director) of Allegiant Air and understands that because of the recession some changes were necessary. Which required analysis of their macro-environment. For example they have used PEST analysis tool in order to scan the general and the competitive environment. To improve these general environment factors required constant and structured scanning and monitoring. (Understanding Strategic Management, Henry 2008). Using an analytical tool such as porters five forces, one is able to not only look into their external environment, but they are allowed the chance to exploit the powers of the Porters five forces by enabling them to basically understand what is needed to be changed in order to gain strategic advantages. The business method which companies such as Allegiant Air would have most probably used is Porters five forces. This is because they have to fully analyse their market segment of being a low cost airline and they also have set specific targets in order to gain competitive advantage over its rivals (Understanding Strategic Management, Henry 2008:69). For example if a new airline would have tried to enter into the market service, it would have been very difficult to survive unless the new airline had the ability to compete with the existing grater airlines such as Allegiant. Therefore, if a new airline tries to provide and offer their services, it will face the threat of entry and whether if enters to the market it will depend of the barriers to entry and the reaction of the existing competitors. It would be very difficult to survive because Alliance has an organized business plan and offers low prices tickets for its specific routes, as resulting, this will act the new airline to dete r its services from entering the market because it will be difficult to survive and compete. In terms of generic competitive strategy, Allegiant business strategy ensures a fit between its strategy and the (CSFs) Critical Success Factors of the industry and also strives for competitive advantage over its rivals. (Pathfinder 2006 :119) Allegiant Air has identified the fact that in order to sustain their competitive advantage, it now offers another 300 routes and intends to fly to Mexico and the Caribbean. Their business strategy is to advertise their services on others companies and selling flights from other airlines on the allegiant site. Also, allegiant has signed up to a pays short term contract basis and use airport employers on monthly leases. In case any specific service failing, due to short-term contract which Allegiant posses they have the ability to end it before making great losses. This will allows Allegiant to gain competitive advantage over its rivals since they can cut most of their costs in a short amount of time. Because of the competitive pricing scheme used by Allegiant, they have made it a difficult task for new and upcoming businesses to enter their market. However the case study which I have chose to assess its purely based on the US market. Therefore the outcomes of the strategies and analytical models which they chose to achieve their targets would most probably differ if they were to evaluate or asses other markets such as the EU, Asia. It could be considered a good example because what can be derived from the above article in the organization can handle and keep low costs for its flights by gaining a competitive advantage against its rivals. Also, the short term contacts that are signed by the Airline contribute to business strategy and allow the company to immediately stop its services in case profits begin to decrease. It is evident that this airline is capable of providing low cost tickets and also the airlines business strategy is effective enough to remain dominant and provides its services at low cost in order to survive and compete with rival companies. Weblink http://www.ft.com/cms/s/0/c031e712-baa1-11de-9dd7-00144feab49a.html [Access 21/10/2009] References * Author: Anthony (2008) â€Å"Henry Understanding Strategic Management† * Author: Robert M. Grant (2008) â€Å"Contemporary Strategy Analysis†6th edition. * Article: Author: By Ian Wylie (October 18 2009) â€Å"Tactics of low-cost airline† Financial Times: http://www.ft.com/cms/s/0/c031e712-baa1-11de-9dd7-00144feab49a.html Key Words Take advantage, short term contracts, competitive advantage, business strategy, well define business plans, keep aloft in downturn, profitable business model, eventual goal â€Å"sell flights from other airlines on the Allegiant site†.

Ebonics and Education Essay

A Persuasive Research Paper on the Why Education Should Pave Way for Ebonics All a person needs to do is turn on the television or browse the Internet to see the proof that there are very important changes in the society. Among those changes is how the use of language increased and how its forms have greatly grown. With much slang, dialects and language transformation and combinations, the number of languages all over the world and not just in the United States, have significantly grown larger and bigger. However, the question of whether this continuous dynamic change in languages is for the better remains to be seen. This is because, though languages have changed and grown, problems caused by miscommunication and misunderstandings are still rampant and present. Although language and all its combinations with other languages aimed to bridge the gap between nations and cultures, different people with different origins and speech are still unable to bridge that gap. There are still many issues concerning the cropping up and usage of new languages. Most common among those is the problem that languages which are combined or which undergo a linguistic blend tends to be disruptive of formal, correct and grammatical language. A simple example would be those music videos which feature artists that combine and contract structure of words to make the song more likeable or even more attuned to the rhythm of the song. However, this has a negative effect as people, most especially young adults and children, become familiar with such language usage to the point that they begin to emulate them. Such debate has long been the topic in educational boards and institutions of whether they should correct and put stop to such language usage or encourage such exchange of words since clearly, the young are affected. In fact, Ebonics or Black English or African American English has become such a heated topic when it was quite obvious that there is a problem among the academics of African American students because they have such low grades and low performance levels that could be attributed to the usage of Ebonics. Many people sided against and for the encouragement of Ebonics. Study after study ensued to prove that Ebonics was an important and integral part of the many pupils and students since that is the language they actually use while others also discouraged its usage. Through this paper, it can be argued that Ebonics is not a mere slang which African American students can do without and that it is not something which should be corrected just because it is seen as ungrammatical. Instead, what the educational boards and institutions should do is cater to their learners and use Ebonics to implement knowledge transfer among their pupils and students and eventually make them learn and use Standard English. Ebonics is formally known as African American English or AAE according to the Center for Applied Linguistics (n. p. ). It is a kind of sociolect or social dialect where it is often used by people who are of African American origins in particular surroundings or situations. The difference of Ebonics with American English is its structure wherein African dialects and sounds are combined, blended, mixed with American English. American English is also sometimes contracted with African dialects or sounds to be inserted within the contractions. Such example is presented by John R. Rickford in his discussion of Ebonics as presented in the Website of the Stanford University. In the example, Rickford uses a simple sentence which is grammatically correct: â€Å"I asked Alvin if he could go† (n. p. ). He then conveys the example to a student known to use Ebonics and the student gives his own version of the sentence: â€Å"I as’ Alvin could he–could he go† (Rickford, n. p. ). Ebonics is not the mere transformation of structure of words to ungrammatically correct versions. In fact, though not completely grammatically acceptable, Ebonics is still considered a structured and coherent dialect. As what the Center for Applied Linguistics or CAL states, â€Å"AAE (or Ebonics) is a regular, systematic language variety that contrasts with other dialects in terms of its grammar, pronunciation and vocabulary† (n. p. ). Thus, Ebonics is not wrong or incorrect, it is merely different and a contradiction with other languages, in this case, the language of American English or Standard English. The origin of Ebonics is unclear but the origins of why it became a topic of heated arguments and debate is quite known. Because nations cater to other nations, and migration and immigration (and even simple leisure travel) are inevitable, it is also natural that the language which people of different cultures use would also be transferred and assimilated by other people with other languages. According to Ladonna Lewis Rush’s argumentative paper on the Ebonics debate titled The Ebonics Debate, the origins of Ebonics can be explained by Smitherman who wrote in Talking and Testifyin: Black English and the Black Experience that: Black English contains elements of Standard English, elements of West African languages, and elements unique to African-Americans. The structure of speech in Ebonics can be analyzed and related to African language structures as well as to the black experience in America. (as cited by Rush, n. p. ) Thus, Ebonic came about because the African Americans needed the language which they could adapt to and use while in America who used American English for their communication. Like what the CAL stated, Smitherman and Rush also believe that Ebonics is not mere slang which is featured and used by African American music artists but it is considered as a distinct dialect all on its own. The concept of Ebonics must have been unknown to most people before the year 1996 but because of a certain state in America, Ebonics and everything related to the dialect and term suddenly exploded to the point that it became a topic of debate. According to Tracey L. Weldon in her write up titled Reflections on the Ebonics Controversy which appeared in American Speech, the Oakland Unified School District in California passed a resolution on the month of December year 2006 that â€Å"recognized the legitimacy of Ebonics† and it called â€Å"for teachers in the district to be better educated about the rules governing the variety (Ebonics)† with the aim that the teachers would be able to improve â€Å"the teaching of standard English to Ebonics speakers† (275). The issue sparked up debate after debate because linguists approved the resolution stating it was correct and adequate while Ebonics speakers and family members of African American origins complained that it was an obvious tactic of discrimination and identification of who were the students that does not have the ability to speak the â€Å"proper English† (Weldon 276). Ebonics and the usage of the dialect is quite obvious in the society as it can be heard from people in most social gatherings, informal meetings and even in the media. According to Rickford, many terms and structures in Ebonics are used by common people because of what they have learned from â€Å"rap, hip hop† and other means of â€Å"popular Black culture† (n. p. ). As what Rickford uses to describe this massive usage of Ebonics in popular Black culture, it becomes â€Å"an icon of youth culture itself† wherein young African Americans are immediately identified as being users of Ebonics. Since Ebonics is a mere means of communication among African Americans, then it should not be a great deal of a problem. However, unfortunately, the usage of the sociolect has become increasingly an issue most especially in educational institutions wherein grammatically correct and linguistically sound structure and vocabulary should be used and encouraged. Rush points out the case why Ebonics has become a problem among pupils and students in schools and this is because they manage to have poor academic standing and it was revealed that because of this dialect that the students have such appalling results. Rush writes in her paper that â€Å"language skills are directly related to success in academics† (n. p. ). This is obviously true since language is used to communicate and interact with other people. Poor language skills or inability to produce and understand the language would make it for one’s self and for other people to have a clear conversation and communication. It is also Rush who pointed out that African American students have a high rate of being suspended (around 80%) and that the students are â€Å"lagging behind in measures of academic success† (n. p. ). There was also an article which appeared on NEA Today that interviewed Lisa Delpit who is a professor an author that focused on Ebonics. In the interview, Delpit mentioned the reason why Ebonics is important and why the resolution passed by the school district was commendable: Most of the African-American children in Oakland were performing miserably. But one school, the Prescott School, consistently performed near the top of the district. Its students were all low-income African-American children. And it adopted a program called the Standard English Proficiency, which uses the children’s home language and culture to teach them Standard English. (17). If Ebonics will be used to relate to the students and slowly pave their learning for Standard English, then there is a high possibility that African Americans’ percentage of academically challenged students would significantly decrease. The question then is how does one go on solving such problem to ensure a fool proof way of solving the issue? This of course lies with the educational board and teachers. Teachers in formal schools teach Standard English because it something which society and the rest of the English speakers use. There is no problem with using Ebonics if it is outside professional and academic grounds; it is after all part of the African American culture. However, Standard English should be the language that is encouraged by the teachers to be used by their students because it would help them in the long run. Based on different discussions on the resolution passed by the school district of Oakland, the debate on whether Ebonics should be studied by the district’s teachers and used to pave the way to teach Standard English should not even be a topic of debate. This is because the debate started because of a mere misunderstanding about the resolution, another proof that language does not only bridge gaps it also creates them, when people saw Standard English as the only form of English that linguists identified as â€Å"proper English†. Linguistically speaking, there is indeed a Standard English as what Weldon has stated but the term â€Å"proper English† is incorrect since there is no wrong or right English. If it can be remembered, Ebonics is even identified as being a dialect that is structured thus, it is very much acceptable. In conclusion, the issue that Ebonics be used to gap and slowly push the learners toward Standard English (as aimed by the resolution) is created by the definition and need of the Standard English. Standard English is not the only English nor is it the only form of the language which is encouraged to be used; instead, Standard English is something which is needed to make all forms of English languages coherent and uniform in the sense that there would be no linguistically and communicatively wrongly structured words. It is the same case of having a one school uniform designated to students of a school to identify who are the members of that school or the generally approved legal age for drinking or voting or driving. There is a common factor which envelopes the entities of a school, a state or a nation. Standard English therefore is needed by the Ebonics speakers if they are desirous of being successful in society which is also the language used by the many. Ebonics is not slang, wrong nor should it be discouraged. However, the Ebonics speakers should be able to understand that learning the Standard English is important since it would make them socially adept at communicating with other people. With all the turmoil and misunderstandings that society is currently under, it needs all the unity and harmony it can get—even if it just comes from having a language they can all understand and speak. Works Cited â€Å"A New Take on Ebonics and Teaching. † NEA Today 17. 2 (1998): 17. Academic Search Complete. EBSCO. Web. 26 July 2010. Center for Applied Linguistics. 2010. â€Å"Dialects – African American English†. Cal. org. Web. 26 July 2010. Rickford, John R. 1996. â€Å"Ebonics Notes and Discussion†. Stanford. edu. Web. 26 July 2010. Rush, Ladonna Lewis. â€Å"The Ebonics Debate†. Princeton. edu. College of Wooster. 1997. Web. 26 July 2010. Weldon, Tracey L. â€Å"Reflections on the Ebonics Controversy†. American Speech 75. 3 ( 2000): 275-277. Project MUSE. Web. 26 July 2010.

Definitions of Current Social Issues 2018

Definitions of Current Social Issues 2018 Suicide prevention requires a new approachone which uses the strength of community to engage a broader circle. The social studies department is attempting to change this. As stated, education is the sole method to level the playing field of chances between the wealthy and the poor. When deciding on your social problems topic, try to remember that it's always far better to write about something you're already more or less acquainted with. Contemporary activism indicates a great deal of overlap among these many issues, she explained. For example, make a 10x10 table, if you need to write 100 words. Sociology is, undoubtedly, a fascinating subject, particularly if you're fortunate enough to find a progressive-thinking professor. The Ultimate Strategy for Current Social Issues 2018 The most significant thing in letter writing is its format so that you ought to know the appropriate format of both. You should write just a word in every block. There are a couple of main things you will need to learn about before you even begin picking social issues essay topics. Remember not to exceed the term limit by an enormous margin. You ought to make sure you've picked an adequate topic so that you may submit a high-quality essay. To start with, your essay is supposed to deal with a specific social, psychological or anthropological matter. At a specific point, you will be asked to compose an essay utilizing satire essay topics. The essay is designed to assess the competitor's capacity to synthesize and rate information and present it in an educated way. Most Noticeable Current Social Issues 2018 Transportation is a huge issue. National security is still one of the most significant problems for Americans. National integration is of amazing value in India to boost the individual level development inside this nation and make it a strong nation. Conclusion National integration plays an essential part in building a nation. The Arctic phenomenon is but one of the indications of accelerating global warming. The subject of mass transit has been gaining momentum as the state keeps growing and is seeking to pull businesses. This calendar year, more landmark changes are predicted to take place, particularly for the corporate social responsibility of businesses. Societal effect on teenage smoking. The Fundamentals of Current Social Issues 2018 Revealed Diversity at work means a great deal more than women inclusion alone. You don't have to go into too much specifics but you will need to know about the fundamentals. Therefore Practice is the secret to your success. We should take pleasure in the unity within this excellent country where everything is diverse to fulfil the goal of national integration. National integration is a means to make people aware about the ability of unity among people dwelling in a nation. National integration in India is an immediate need in today's time to bring equality am ong individuals of all races and equal rise and development of all communities for the best evolution of the nation. Obviously, it's quite obvious that we should understand the significance of national integration in our lives and follow everything to provide a single identity of our nation. The refugee crisis in Europe is a superb illustration of this, where the principle of humanitarian assistance was set aside and ethical principles are left behind with just national security privileged. Rather than being from various religions and cases we should recognize that all are one so as to create a robust and prosperous nation. It is an essential necessity for mankind. There have been a number of instances of communal and religious riots in our country and many innocent lives have endured as a result of the exact same. Kids, kids and youths of the nation are future of the country so they're the principal target to enhance awareness about any social difficulties. It's possible through the large consciousness of the youths of the nation.

The Military Use of Animals Essay - 877 Words

From the earliest days of man, creative uses for animals have arisen. Since the time of them Mongolian chief Timur and Sultan Muhmad Khan, many military uses have been created. These creative ideas are still created today, now modern day countries find many uses of animals such as monkeys, seals, dolphins, goats, elephants, and other animals in the military. Though the truth is right in front of our eyes, many people do not believe that these animals show up on the battlefield and in the oceans with humans defusing bombs and attacking enemies on the other lines. One of the first documented uses of animals in the military showed up around the year 1398. In this year the Mongolian army invaded India riding army elephants that had†¦show more content†¦Both out of water and in water animals detect bombs. Some die but most live, even though this may save many lives this sacrifice of animals has also caused much controversy. On land dogs, goats and many other animals sniff out and detect bombs. In the water seals, dolphins, and some other animals detect and retrieve bombs (Story 1). This marine use is especially important and safer for animals due to the make and purpose of these underwater bombs. These marine uses actually go back to 1960. It started as a study of these marine animals and ended up discovering that these animals had brilliant sonar detecting skills that could help in finding underwater bombs. This expanded very quickly, and the use was soon used in wars, the first being the Vietnam War in 1965. The first use was when the US sent five dolphins to Vietnam in an effort to detect underwater bombs set up by the Soviet Republic. From there this use of animals in the military expanded. The dolphins had done their jobs and had saved many lives due to their brilliant sonar detection. This job well done inspired the militaries of the world to try this with other animals as well as dolphins. 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